ezibuy | spring campaign
strategy
Celebrating our place in the world. We exist to unlock the world of fashion and style for women. Be it global fashion or everyday basics, we make it work for our climate, our street, our relaxed and easy way of life.
Global trends viewed through a Southern Hemisphere lens.
Our climate
Our streets
Our environment
Our way of life
creative
We compiled locations that define our unique place in the world and handpicked those most appropriate for each campaign:
Sydney Street cool
Sydney nautical
Country Australia
Australian beach
NZ sculptural landscapes
Cafe culture
The Outback
Presenting a cohesive and honest portrayal of the home of EziBuy, maintaining our identity within budget constraints.
result
Implemented from Spring for over a year, the Southern Hemisphere focus was well received by the customer and helped to develop more authentic content, seeing an increase in customer engagement. The client applauded the solution as the ideal marriage of creative and budget.
